What I’ve Learned
1
the shopper
- Consumer Behavior
- Reporting Analysis & KPI’s
- Trend & Opportunity Observation
- Collection Curation & Purchasing
- Ecommerce Development & SEO optimization
I was a finalist for a Merchandising Internship with AEO, and got to partake in this really cool trend project.
- Mindful Merchandising
- Space & Sales Optimization
- Inventory Planning
2
the sales floor
Putting together a collection & merchandising it in store is one of my greatest passions. Watching customers interact with it is also a plus!
3
the seller
- Customer Acquisition & Retainment
- Sales & Promotional Campaign Creation > Execution > Measurement
- Loyalty & Rewards Strategy
- Training & Leading a Sales Team
- Event Planning
An experience is what keeps the costumer journey in a continuum.
I helped lead the store eventing initiative post quarantine at AEO, and even got to chat about it with SVP Sunny Woo.
I designed, created, and launched a rewards program at my most current workplace, Upstate Threads.
4
the socials
- Managing & Creating Content For Instagram, Tiktok, Reels, Pinterest, & Email/SMS Blasts
- Writing Copy & Conveying A Brand Image/Tone Across Various Landscapes
- Deriving Data From Analytics Reporting To Implement A Strong Social Media Strategy
After getting much recognition from corporate at Alex & Ani, I was recruited to do social content for the main account, and host calls with other stores!
I love creating collection concepts, and bringing them to life utilizing digital media marketing.
let’s get in touch.
I like you already.
anscarfone@gmail.com | (585)-645-8438