Allea Scarfone, MBA

Creative portfolio

What I’ve Learned


the shopper

  • Consumer Behavior
  • Reporting Analysis & KPI’s
  • Trend & Opportunity Observation
  • Collection Curation & Purchasing
  • Ecommerce Development & SEO optimization

I was a finalist for a Merchandising Internship with AEO, and got to partake in this really cool trend project.

  • Mindful Merchandising
  • Space & Sales Optimization
  • Inventory Planning


the sales floor

Putting together a collection & merchandising it in store is one of my greatest passions. Watching customers interact with it is also a plus!


the seller

  • Customer Acquisition & Retainment
  • Sales & Promotional Campaign Creation > Execution > Measurement
  • Loyalty & Rewards Strategy
  • Training & Leading a Sales Team
  • Event Planning

An experience is what keeps the costumer journey in a continuum.

I helped lead the store eventing initiative post quarantine at AEO, and even got to chat about it with SVP Sunny Woo.

I designed, created, and launched a rewards program at my most current workplace, Upstate Threads.


the socials

  • Managing & Creating Content For Instagram, Tiktok, Reels, Pinterest, & Email/SMS Blasts
  • Writing Copy & Conveying A Brand Image/Tone Across Various Landscapes
  • Deriving Data From Analytics Reporting To Implement A Strong Social Media Strategy

After getting much recognition from corporate at Alex & Ani, I was recruited to do social content for the main account, and host calls with other stores!

I love creating collection concepts, and bringing them to life utilizing digital media marketing.

let’s get in touch.

I like you already. | (585)-645-8438